About Us

About Us


Our Philosophy

Our values reflect who we are.  They are built on three pillars.  Our Team, Our Customers,  and our Environment.

People Come First

Our employees are the essence of our company.  The strength of our employees and our team ensures that our company can complete our work for our customers and to make the world a better place.  We work hard, with honesty and integrity.  We have a zeal for customer service and are proud of what we do.

Our Customers our Partners

Our customers are our partners in our goal to ensure that no used IT equipment ends up in land fill.  Our promise is to create a long term sustaining partnership with our customers.  We strive to consistently deliver on our commitments, and exceed our customer’s expectations.

Our Environment is our future.

Rugged Books Inc. and all of our team are 100% committed to a cleaner environment, through the recycling and diversion of IT waste for a healthier planet for generations to come

Meet the Team

Write something about the people who make your business go or your philosophy behind customer service.
Why? Because people want to know who they're doing business with. It's a human thing.

Mahmoud Nahle

Founder & CEO

Mahmoud, the founding partner, is a geek at heart, and is passionate about Technology & the environment.  He comes with extensive knowledge in IT Asset Recovery & Disposition, through his Grit, Hard Work, and Passion for a cleaner environment.

Khaled Kefel

Partner & COO

A high profile executive with extensive experience in the Hi-Tech Sector, working for Multinationals in Global Regional Locations, in areas of Business Development, Sales, Marketing, Public & Government Relations.  With a combination of Engineering & Business Management Background, Khaled is currently leading the Operations of the company to its next growth level.

For More Information

Reach out to us, and we would be delighted to tell you more about ourselves & our services.